Packaging Design

Coca Cola China  |  Chinese New Year

The city specific Coca Cola designs were created for the Chinese New Year. New Year is known for its largest migration of people in the world and with Coca-Cola's proposition of 'Happiness and Together' in mind, The concept was for people to measure the distance they have covered to be together for the celebration

People travel to their hometown with their city-specific Coca-Cola packaging and connect with their families. This connection symbolises the great effort of their travel to connection with their family, as well as the sharing of Coca Cola. Families can gather around together to go on-line and easily calculate their ‘Coca Cola family journey miles’ with the online calculator. This was based on the hometown city and the cities that everyone has come and brought the Coca-Cola product. The Family with the most collective miles wins an all
inclusive holiday

Pet Food

Packaging design for pet food in China. With the idea that people treat their pets as another member of the family, wanting to give them food as good, if not better then they eat themselves, the idea was to create a premium range of pet food with a strong feeling of health food, with a focus on the main ingredients

Hermans  |  Bicycle lighting

Transparent packaging created for Herrmans, A Swedish lighting company, Enabling the customer to feel closer to the product before purchase

Book Cover

The Stock Market For Beginners

Taking inspiration from the pinstripe uniform of the Stockbroker’s jacket for the book jacket. Originally pinstripe cloth was to be used on the cover but became too expensive to produce

Santa Rita  |  Wine Carrying Case

An original paper structure for a double wine bottle promotional case. Designed to display the wine bottles and help with the easy of carrying two bottles

Below are the development phases of the packaging, from research insight to the sketches and early prototypes